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Ascential (ASCL.L), a British business-to-business media firm, said on Friday that it is trading in line with expectations for the full year as its marketing segment is expected to have delivered a 12% surge in sales during the first half.

The London-based firm, which uses business intelligence, events, and advisory services to anticipate trends and connects brands to sector-specific expertise, said in a trading update that its product design segment was set to deliver organic revenue growth of 9% during the six months that ended June 30.

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It noted that “strong” growth in subscriptions had been enhanced by an “excellent” performance of the specialist Mindset advisory product and a “successful” launch of the new WGSN Beauty product. WGSN is the firm’s global trend forecasting service.

Similarly, the group’s marketing segment is also expected to deliver a 12% surge in sales, following a “successful” launch of the new CLX platform and good growth in Cannes Lions delegate and awards entry revenue. The Cannes Lions Festival, a global event for creative communications, advertising, and related fields, opens its doors on June 17.

“We have also seen strong engagement with our sponsorship and digital products,” the company, which operates from 39 locations globally, said in a statement.

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